On Brands

Manager Woman: Our store managers report customers entering the premises.
Gianni Versace: Can you speak louder, please?
Manager Woman: I’m sorry. Uh I was saying, customers are discussing the dresses, but not buying them.
Gianni Versace: Even after all that publicity? They celebrate my sister, but they don’t buy the dress? I don’t understand.
Manager Woman: We are in the midst of a global downturn. Customers are turning away from grandeur and showmanship. They want simplicity and practicality.
Gianni Versace: Who wouldn’t want the dress that made my sister a star?
Manager Woman: I can only comment on the numbers, and the numbers are bad.
Donatella Versace: Hmm, perhaps the dress is perfect for the red carpet, but we need a simpler version for the customer.
Gianni Versace: One design, two dresses?
Donatella Versace:  Yes, one dress to catch the headlines, to get the attention, and another one to be worn.
Gianni Versace: Okay.
(BOX SLAMS)
Donatella Versace: Gianni, please don’t start. I’m only reacting to the sales.
Gianni Versace: I’m reacting to the sales as well. Tell me, what do you want to remove?
Donatella Versace:  Do you want to sell nothing? Is that acceptable for a business?
Gianni Versace: Tell me what do you want me to remove from the dress that you and I made. Tell me.
Donatella Versace:  You want me to wear the dress and talk about female empowerment, and then keep my mouth shut when we are in the studio.
Gianni Versace: No, Donatella, a design is a design. It has a heart. It has a soul. It is whole.
Donatella Versace:  And there is a place for that, on the runway. But there also has to be a place for a woman to be able to wear a dress and not feel uncomfortable.
Gianni Versace:  Feel uncomfortable?
Donatella Versace:  Not every woman wants to be the center of attention.
Gianni Versace: Well, then this is not the dress for them!
Donatella Versace:  Why does everything have to be so extreme?
Gianni Versace:  Why are you whispering?!
Donatella Versace:  Why are you shouting?
Gianni Versace: Am I being patronized?
Donatella Versace:  All I’m saying is that we are a fashion house, and we have to make clothes that people want to wear. That’s all I’m saying.
Gianni Versace: Madame, what are you wearing? That-that-that neat little suit? – Armani, yes?
Manager Woman: Well, you cannot expect me to give a sales presentation wearing this.
Gianni Versace: Huh? Wearing this?
Donatella Versace: What?
Gianni Versace: Okay.
Donatella Versace: What are you doing? Gianni. (MUTTERING) Stop. Gianni.
Gianni Versace: Now. Now. Now it sells? Now it’s gonna sell? It’s gonna sell more, this little black dress? Is it normal enough? – Is it normal enough? – (CLATTERING) (HUFFS)
Donatella Versace:  Gianni.
Gianni Versace: What is it?
Donatella Versace:  Gianni, you are too tired.
Gianni Versace: I can’t, I can’t hear you. I can’t Do you hear her?
Antonio D’Amico: I can hear her perfectly.
Gianni Versace: I can’t hear you either. I can’t I can’t hear. I can’t hear.
Donatella Versace:  Call a doctor.
Manager Woman: I’m gonna get a doctor.
(CRYING): Donatella, I can’t hear.
Gianni Versace:  Donatella, I can’t hear, I can’t hear.
Donatella Versace:  It’s okay.


Scene

Transcript from American Crime Story Season 2 Episode 7 (Ascent)

Wants and Standards

Tony Robbins has many jobs, but he’s mostly a motivational coach. Unlike thousands of other motivational coaches he has a direct and immediate wisdom, without any bullshit. I’m grateful I found him. Not that I need coaching.

What he’s saying: If you want to achieve something, you should know that wanting is not enough (and at the same time too much). Wanting to get in shape by going to the gym won’t get you far. You’ll need willpower to go on with your New Year’s resolutions, and willpower never lasts. Most people ditch their resolutions by January 16th.

If you want to get somewhere, you don’t need force. Take a look at what you have already achieved: a degree or your own home, a job or a won competition. Things you have achieved are part of your standards, and thus of your identity. If you think know you’re someone who has or needs a degree, you will get a degree. Your standards make you you. It’s so simple that it makes me dizzy.