On Brands

Manager Woman: Our store managers report customers entering the premises.
Gianni Versace: Can you speak louder, please?
Manager Woman: I’m sorry. Uh I was saying, customers are discussing the dresses, but not buying them.
Gianni Versace: Even after all that publicity? They celebrate my sister, but they don’t buy the dress? I don’t understand.
Manager Woman: We are in the midst of a global downturn. Customers are turning away from grandeur and showmanship. They want simplicity and practicality.
Gianni Versace: Who wouldn’t want the dress that made my sister a star?
Manager Woman: I can only comment on the numbers, and the numbers are bad.
Donatella Versace: Hmm, perhaps the dress is perfect for the red carpet, but we need a simpler version for the customer.
Gianni Versace: One design, two dresses?
Donatella Versace:  Yes, one dress to catch the headlines, to get the attention, and another one to be worn.
Gianni Versace: Okay.
(BOX SLAMS)
Donatella Versace: Gianni, please don’t start. I’m only reacting to the sales.
Gianni Versace: I’m reacting to the sales as well. Tell me, what do you want to remove?
Donatella Versace:  Do you want to sell nothing? Is that acceptable for a business?
Gianni Versace: Tell me what do you want me to remove from the dress that you and I made. Tell me.
Donatella Versace:  You want me to wear the dress and talk about female empowerment, and then keep my mouth shut when we are in the studio.
Gianni Versace: No, Donatella, a design is a design. It has a heart. It has a soul. It is whole.
Donatella Versace:  And there is a place for that, on the runway. But there also has to be a place for a woman to be able to wear a dress and not feel uncomfortable.
Gianni Versace:  Feel uncomfortable?
Donatella Versace:  Not every woman wants to be the center of attention.
Gianni Versace: Well, then this is not the dress for them!
Donatella Versace:  Why does everything have to be so extreme?
Gianni Versace:  Why are you whispering?!
Donatella Versace:  Why are you shouting?
Gianni Versace: Am I being patronized?
Donatella Versace:  All I’m saying is that we are a fashion house, and we have to make clothes that people want to wear. That’s all I’m saying.
Gianni Versace: Madame, what are you wearing? That-that-that neat little suit? – Armani, yes?
Manager Woman: Well, you cannot expect me to give a sales presentation wearing this.
Gianni Versace: Huh? Wearing this?
Donatella Versace: What?
Gianni Versace: Okay.
Donatella Versace: What are you doing? Gianni. (MUTTERING) Stop. Gianni.
Gianni Versace: Now. Now. Now it sells? Now it’s gonna sell? It’s gonna sell more, this little black dress? Is it normal enough? – Is it normal enough? – (CLATTERING) (HUFFS)
Donatella Versace:  Gianni.
Gianni Versace: What is it?
Donatella Versace:  Gianni, you are too tired.
Gianni Versace: I can’t, I can’t hear you. I can’t Do you hear her?
Antonio D’Amico: I can hear her perfectly.
Gianni Versace: I can’t hear you either. I can’t I can’t hear. I can’t hear.
Donatella Versace:  Call a doctor.
Manager Woman: I’m gonna get a doctor.
(CRYING): Donatella, I can’t hear.
Gianni Versace:  Donatella, I can’t hear, I can’t hear.
Donatella Versace:  It’s okay.


Scene

Transcript from American Crime Story Season 2 Episode 7 (Ascent)

Why I’m fascinated by Versace

One fine day I saw an interview with Ricky Martin, right after which the interviewer went nuts because she was a huge fan of Ricky Martin. While she was expressing her admiration by going like “Oh my God”, thinking that the camera is off, Ricky Martin was watching the whole spectacle and smiling. Eventually everybody noticed that they were still on air, and started freaking out collectively.

Ricky Martin Interview (Link)

Cute story, but anyhow, Ricky Martin was giving an interview, and it evolved around the 2nd season of American Crime Story, which he was part of. It’s about the assassination of Gianni Versace.

So I went on to watch the American Crime Story trailer and found it so beautiful that it instantly caught my attention. Then I watched several documentaries about Gianni Versace and his killer Andrew Cunanan.

Shortly after, I watched the second episode (accidentally) of American Crime Story, and then the first (and then the third). This non-linear viewing felt natural, as the narrative time of the story is fragmented anyway.

Frame from the trailer

Before I say anything more, see for yourself. Things have to do with vibes and so on.